The Basics Of Designing A Landing Page

As its name implies, landing page is a page customers “land” on. This is the first page visitors come in contact with when they click on a website URL from an advertisement or promotion. Landing page has only one action (i.e. CTA - Call To Action) which you want your visitors to perform. These actions could include filling a form, making a purchase, signing up for a newsletter, downloading a file or an ebook, registering for an event and so on.

As having a user-friendly and intuitive product, landing pages should also be easy to navigate. Landing pages should be designed with the target audience in mind i.e., landing page design should be human-centered. All important information to convert sales should be included with a clear layout with easy navigation. The goal of a landing page is to turn visitors into users thereby increasing sales.

There is no one-shoe-fit-all layout for a landing page design. There are various layouts which depend on the target audience and the problem such design intends to solve. Although there is no permanent rule for landing page design, there is a common guide you can use when designing.

Hero Section : This is the most important section of a landing page. The hero section contains information such as; the product or service you are offering, why visitors should trust you enough to patronize and an action you want them to take. The hero section contains the company’s logo, headline, subheading, picture/image or illustration and a call-to-action button. When designing a landing page, you should: use a fascinating image, video or illustration, use a compelling headline, also use a persuasive subheading, add a call-to-action button.

Photo Credit: DelonApps

Photo Credit: MyJobMag

Number Proof/Statistics: After the hero section you can include number proof to gain the trust of your visitors. This section shows the experience level of the company and it could serve as a portfolio.

Photo Credit: Whizz HR

Benefits: This part of the landing page states, in short terms, the advantages of using your product or service. Do not sell your product at first go, make your user realize the importance of using your product. It explains to the users how valuable your offer is. It is important to note that benefits are not features.

Photo Credit: MyJobMag

Features: After making your target audience realize the importance of your offer, you can state the features of your product. This section states the type of products or services you offer.

Photo Credit: DelonApps

Detailed Testimonials: You can also include testimonials from previous users, this also helps to gain the trust of visitors

Photo Credit: Proten International

CTA (Call-To-Action): After selling your offer and benefits to users, you need to include a call-to-action button to make your users perform an action. Keep your message and CTA very clear.

Photo Credit: Proten International

Footer: Footer usually contains additional links that take visitors to different pages. Keep your footer clear for easy navigation.

Photo Credit: DelonApps

Perxels is a design school that provides training and mentorship to UIUX designers to grow and thrive in the industry